Top 5 Virtual Fitness Programs Apps Performance in Australia Q4 2022

In Q4 2022, the performance of the top five virtual fitness programs on a unified platform in Australia showcased varied trends. Here’s a closer look at the weekly downloads, revenue, and active user statistics for each app.

Strava: Run, Bike, Hike saw a notable increase in weekly revenue, peaking at approximately $92K at the end of September and ending the year with around $84K in the last week of December. Weekly downloads fluctuated, starting at 7.1K in late September and spiking to 8.3K in the final week of December. The number of weekly active users also experienced growth, from 246.5K at the end of September to 276.9K by the end of December.

Fitbit: Health & Fitness showed consistent weekly revenue, starting at $63K in late September and reaching around $71K by the end of December. Downloads followed a similar pattern, with a significant rise in mid-December to 43.7K, ending the quarter at 24.7K. Active users saw an increase from 190.3K in late September to 211.7K in the last week of December.

Sweat: Fitness App For Women experienced fluctuations in revenue, with a significant peak of $72K in late November and ending December at $59K. Weekly downloads were more variable, reaching their highest at 1.5K in mid-October and closing the year at 1.2K. Active users saw a decline from 10.5K at the end of September to 9.6K by the end of December.

Kic: Health, Fitness & Recipes had steady weekly revenue, peaking in mid-October at approximately $34K, and ending December at around $30K. Downloads showed a downward trend, starting at 2.1K in late September and dropping to 962 by the end of December. Weekly active users remained relatively stable, hovering around 3.9K to 4.2K throughout the quarter.

Lastly, Zwift: Ride and Run maintained consistent weekly revenue, reaching a peak of $28K at the end of November and concluding December at $26K. Downloads were stable, with a notable increase to 520 in the last week of December. Active user numbers varied slightly, ending the quarter with 2.5K.

These insights are based on data from Sensor Tower. For more detailed analysis, visit their platform.